Effects of Different Diets on the Body and Brain

Impacts of Different Diets on the Body and Brain Nourishments containing Lipids, Proteins and Carbohydrates give the vitality required by the body. These supplements are separated and changed into fuel which gives the vitality empowering the body to work. Taking a nutrient might be advantageous, yet won't increment vitality levels. These supplements are named macronutrients, essentially implying that a lot of them are expected to continue solid working of the body. (Thompson JL, Manore MM, Vaughan LA, 2008) Sugars, or carbs, as they are alluded to nowadays, are not no different, they might be comparable, however there are contrasts. Starches are a progression of synthetic mixes, they are made out of carbon, the carbo, oxygen and hydrogen in equivalent extent to water, the hydrate. Basic sugars will be sugars; complex sugars are starches and filaments. Starches can be immediately separated into sugar (glucose) by the body and utilized for vitality; potatoes, bread and pasta are high in carbohydrates. (Grosvenor MB, Smollen LA, 2006, p 117) Lipids or fats as they are all the more ordinarily referred to, just as giving vitality, give our food taste, fragrance and surface. Fat can be clear in our food however quite a bit of it is undetectable and less considered as a wellspring of fat. Fat can decide the wellbeing or in any case of our eating routine and there are a wide range of types. Fats in our bodies, called triglycerides, are framed when three unsaturated fats are associated with a glycerol particle. A chain of carbon with a corrosive gathering toward the end frames an unsaturated fat. The term immersed fat is utilized to depict fats soaked with hydrogen; they are typically strong at room temperature and for the most part originate from creature fats. Trans-unsaturated fats then again are unsaturated, yet urgently the arrangement of the hydrogen iota makes it increasingly much the same as soaked fat. The important oil for the body is given by lipids; they likewise give protection to stun and assist with keeping the bodies temperature stable. They additionally structure some portion of the film structure of cells and help with incorporate eicosanoid particles and hormones. Lipids are a concentrated type of vitality, prepared for sure fire utilize however can likewise be put away for utilize later. Nourishments high in fat incorporate meat, eggs and dairy items. It ought to be recalled that the body needs fat and that nourishments high in immersed fat, trans-unsaturated fats and cholesterol increment the danger of coronary illness, while those nourishments high in omega-6 and omega-3 polyunsaturated unsaturated fats lessen the danger of heart disease. (Grosvenor MB, Smollen LA, 2006, p 152) Protein originates from both creature and plant sources. Progressively prosperous populaces normally devour increasingly creature protein sources. These will in general be higher in iron, zinc and calcium just as soaked fats and cholesterol. Plant wellsprings of protein are higher in unsaturated, fat, fiber and phytochemicals (substance mixes found in plants, useful to the body) the structure squares of proteins are amino acids. A portion of these amino acids which the body cannot deliver in adequate amounts are alluded to as fundamental amino acids and are along these lines required to be a piece of a sound eating regimen. Chains of amino acids structure various proteins and the state of these proteins direct their motivation. Amino acids from both the body and the eating regimen are used by the cells to respond with proteins as educated by DNA. Amino acids are additionally used to interface with glucose and other non-protein atoms to give vitality. The requirement for protein is de termined by taking a gander at the utilization of nitrogen in dietary protein and the protein squander discharged by the body. The RDA (Recommended Daily Allowance) of protein for a sound grown-up is 0.8 grams per kilo gram of body weight. The necessity can increment contingent upon the condition of the body, for example pregnancy, bosom taking care of a child, development, physical movement, physical injury or disease. It is prescribed that 10 to 35% of calories are taken from protein to keep up a solid eating routine. Nourishments high in protein incorporate chicken, hamburger, salmon and vegetables. Nutrients are crucial to our productive physiologic procedures; they are natural intensifies that are significant in the wellbeing of our muscles and bones. They likewise support the invulnerable framework empowering us to keep away from sickness and ailment. They likewise beneficially affect vision and adequacy of blood. Nutrients don't have any vitality of any calorific worth; they do anyway have an indispensable part to play in how the body utilizes lipids, sugars and proteins. The body just needs modest quantities of nutrients (and minerals) and are indicated as micronutrients. Their adequacy are effectively diminish by presentation to light, warmth, air and over-cooking. They are pulverized in a soluble domain. Nutrients are assembled by their capacity to be water solvent or fat dissolvable, this trademark decides how they are shipped, consumed and put away in our bodies. Most nutrients can't be delivered by the body and hence should be taken in our eating routine. Water and fat dissolvable nutrients are found in many changed nourishments. A typical adjusted eating routine will give all the nutrients required by the body. Minerals don't contain carbon and are alluded to as inorganic substances. Significant minerals to wellbeing are iron, zinc, magnesium, calcium, potassium and sodium. They contrast from nutrients and macronutrients in that absorption doesn't debase or separate them nor are they obliterated by warmth or light. Autonomous of their condition minerals keep up their structure, for instance the calcium in milk is a similar calcium in our bones and the sodium in family salt is a similar sodium in our cells. Physiologically minerals are imperative to numerous capacities including the guideline of natural liquids and the creation of vitality, they are basic in keeping up sound blood and bones. They help digestion by riding the assortment of unsafe side-effects. They are requested by the bodys requirement for them in our eating routine, and the amount of them are found in the body. They are requested into two classes, Major Minerals and Trace Minerals. Those minerals that our bodys need to expe nd at least 100 mg for each day are named Major Minerals and are found in the body in measures of 5000 mg or more. Calcium, magnesium and phosphorus assume a basic job in bone upkeep. Vitality creation is upgraded by magnesium and calcium supports muscle proficiency. Chloride, potassium and sodium help in liquid equalization, sulfur is viewed as a functioning constituent of specific nutrients and amino acids. Significant mineral sources are various and incorporate meat, new organic product, dairy produce and nuts. Chromium, fluoride, iodine, selenium, magnesium, copper, zinc and iron are primary follow minerals. They are called follow minerals in light of the fact that the body needs 100mg or less every day. Iron is regarded to be significant in keeping blood solid upgrading the measure of oxygen moved round the body. Regenerative wellbeing and cell development and advancement are kept up by zinc while selenium, copper and magnesium are cancer prevention agents controlling free radi cals. Iodine is compelling in the creation of hormones which control internal heat level just as metabolic rate and development. Fluoride battles tooth rot and reinforces bones and the body needs chromium for the right digestion of fats and starches. Follow mineral sources are commonly equivalent to significant minerals. Water which assumes a key job in our wellbeing is an inorganic substance offering help to all organs of the body empowering then to work effectively. It is expended in different structures, for example, unadulterated water, soup, juices, drinks and different fluids. It is additionally present in foods grown from the ground. Water consumption must be satisfactory to keep up the parity of liquid all through our cells, helping the capacity solid internal heat level, muscle effectiveness, nerve driving forces, transport of supplements and end of waste items. The compound activity and response and the physiological movements in the body are enormously mind boggling. They are totally impacted and kept in amicability by every one of the six of the above supplements. This agreement is called homeostatis. Circulatory strain and glucose level and several different contemplations are kept in parity and consistency. The supplements give the conditions that outcome in homeostatis, water controlling internal heat level by perspiring when the body is hot. Proteins and lipids control the hormones which start and stop different body capacities. Nutrients, proteins and minerals control concoction activities all through the body. This parity, this balance this amicability this homeostatis is wellbeing, any powerlessness of the body to control lopsidedness, imbalance or disharmony, is illness. (Thompson JL, Manore MM, Vaughan LA, 2008) Impacts of glucose on the cerebrum The mitochondrial territory of the mind is the motor room where mental aptitude is focused. This mental ability is fuelled by glucose which is provided to the mind in the circulatory system. The synapses needs a consistent flexibly of glucose, the mind can't store the glucose so a satisfactory gracefully is indispensable to the working of the cerebrum, getting the hang of, concentrating and memory. The body acquires glucose from starches, leafy foods, grains and vegetables. (Not very many creature nourishments are a wellspring of sugar, dairy items being the exemption. Over gracefully of starches or sugar can limit the minds utilization of glucose, bringing about a debased cerebrum work, in spite of the fact that the mind movement needs a great deal of energy.â (http://www.fi.edu/learn/cerebrum/carbs.html) Impacts of a high protein diet By and large a high protein diet isnt unsafe for the time being, as long as four months all things considered, and can be successful in getting in shape. Anyway in the long haul and related to a decrease or disposal of starches can bring about different wellbeing challenges Healthful Deficiency. An absence of fiber can bring about clogging even diverticulitis and malignant growths Coronary illness. An eating routine wealthy in protein, red meat and dairy for instance can build the danger of coronary illness

Importance of Culture Essay Example For Students

Significance of Culture Essay Outline1 Introduction2 Material culture3 Spiritual culture4 Importance of culture5 Conclusion Presentation We live in the globe of changes. Consistently heaps of capable individuals structure something new. They by minor advances make a culture of their property in a worldwide manner. Culture is an assortment of thoughts, workmanship, language, design, food, family needs and customs, the material that society have made and created since their commencement of presence in the state or on the planet as a rule. Culture is a corporate work of individuals. The situation of the individual on the planet and his/her connection to the world rely upon different social variables, as a matter of first importance on culture. Simultaneously, in any authentic age, enormous quantities of various societies exist together. Their connection and interpenetration are vital in light of the fact that they altogether decide the human life position, its methodology and perspective. Usually, culture has two headings: material (or real) and profound. It was partitioned by the principle scope of the life of the network. Material culture is the accomplishment of our predecessors who were genuine experts, claimed different artworks, assembled sanctuaries, constructed hailstones, raised dividers and fashioned weapons, readied, developed land, gathered, fabricated with their own hands talismans and adornments. An individual is the creator of material culture. Material culture Here are a few things that can be called â€Å"material culture†: Antiquitiesâ€the archeological destinations, revelations and antique stuff that are the instructive legacy of the land and have made due right up 'til today. It very well may be the accompanying: military, local, custom, financial. They have incredible chronicled esteem and are a sort of relics, places of worship of society. Today, a ton of such attractions are put away in the National Museum of its state. Coincidentally, you can likewise observe them in various recorded celebrations. Clothâ€in each nation it is an extraordinary viewpoint, multifaceted, beautiful, hallowed mean of culture. The shading and image play in the material the principle job. It is an image of style. It despite everything shocks and moves the world. Cuisineâ€one of the principle part of our awesome social legacy. The cooking surprisingly on the planet is assorted: greasy, sweet, hot and chilly, fragrant dishes. Lamentably, today we have overlooked what an extremely valuable, delectable food is. Our precursors had an unprecedented capacity to set up a wide assortment of dishes and had the option to appreciate them; their food was adjusted and sound, they cooked with extraordinary duty and motivation. They committed food not exclusively to their family members and companions yet in addition to the divine beings. Nearby historyâ€this is an area of science that gathers data about a specific domain from various perspectives: topography, geography, meteorology, greenery, populace, economy, and so on. It enlightens us concerning the social assorted variety and recorded topography of any state, for example American. A great deal of urban areas and towns, common landmarks with antiquated history uncover realities about the life of hundreds, thousands, or even a huge number of years back. Artâ€a interesting method of tangible development of consciousness of the creator. It is a declaration of subjectively new development, recognition and creation of another reality. The way that imaginative works are actually a living the truth is confirm by the wave of vitality radiated by works and felt by the watcher. Musicâ€initially, played out a custom capacity, rehashing the cadence of work developments, encouraging work and adding to it. Music makes extraordinary short sounds that don't exist in nature and that don't exist outside of music. In any case, the premise of its melodic sound is like diverse human inflections. These sounds are in every case genuinely rich. Profound culture The profound culture is an assortment of social awareness structures, methods of making and utilizing otherworldly qualities, types of individuals discussion. Culture is a nature of implications. Culture is an assorted, significant association of the life of society, which incorporates the most huge aftereffects of the common foundation of individuals in the advancement of public activity, multifaceted profound qualities. Otherworldly culture is a component of profound life, social, profound relations incorporates values, shrewdness, conclusion, ideological directions, principles, customs. Simultaneously, the estimations of otherworldly culture have a national-explicit, singular shading and significance. As a representation, American individuals emphatically have confidence in this reality. .ud918c1a3559c908702392b24d417631f , .ud918c1a3559c908702392b24d417631f .postImageUrl , .ud918c1a3559c908702392b24d417631f .focused content region { min-tallness: 80px; position: relative; } .ud918c1a3559c908702392b24d417631f , .ud918c1a3559c908702392b24d417631f:hover , .ud918c1a3559c908702392b24d417631f:visited , .ud918c1a3559c908702392b24d417631f:active { border:0!important; } .ud918c1a3559c908702392b24d417631f .clearfix:after { content: ; show: table; clear: both; } .ud918c1a3559c908702392b24d417631f { show: square; change: foundation shading 250ms; webkit-progress: foundation shading 250ms; width: 100%; mistiness: 1; progress: obscurity 250ms; webkit-progress: haziness 250ms; foundation shading: #95A5A6; } .ud918c1a3559c908702392b24d417631f:active , .ud918c1a3559c908702392b24d417631f:hover { murkiness: 1; change: darkness 250ms; webkit-progress: mistiness 250ms; foundation shading: #2C3E50; } .ud918c1a3559c908702392b24d417631f .focused content zone { width: 100%; position: relati ve; } .ud918c1a3559c908702392b24d417631f .ctaText { fringe base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: intense; edge: 0; cushioning: 0; content enhancement: underline; } .ud918c1a3559c908702392b24d417631f .postTitle { shading: #FFFFFF; text dimension: 16px; textual style weight: 600; edge: 0; cushioning: 0; width: 100%; } .ud918c1a3559c908702392b24d417631f .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; outskirt: none; fringe range: 3px; box-shadow: none; text dimension: 14px; text style weight: striking; line-stature: 26px; moz-outskirt sweep: 3px; content adjust: focus; content enrichment: none; content shadow: none; width: 80px; min-tallness: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/basic arrow.png)no-rehash; position: supreme; right: 0; top: 0; } .ud918c1a3559c908702392b24d417631f:hover .ctaButton { foundation shading: #34495E!important; } .ud918c1a3559c 908702392b24d417631f .focused content { show: table; stature: 80px; cushioning left: 18px; top: 0; } .ud918c1a3559c908702392b24d417631f-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .ud918c1a3559c908702392b24d417631f:after { content: ; show: square; clear: both; } READ: Once spared constantly spared is wrong(proof) EssayBut otherworldly qualities can't be in culture and put away in it without â€Å"figurative† (language and extra things). Besides material things can be perceived as culture just when they have social data, exemplify a few implications. In like manner, the otherworldly and material culture can't exist independently. Others think, under the otherworldly culture is just the region of the profound existence of society †ethical quality, workmanship, science, and, under the material culture, the bearing of material life, the creation and utilization of material belongings. Be that as it may, the procedure of creation and utilization of material products (like all network life) lies outside the way of life. It covers just one of its educational and semiotic sides. In this manner, it is difficult to separate and complexity each other profound and material culture as particular branches in light of the fact that, from one viewpoint, the whole culture is otherworldly. Then again, it is all material all in all, since it is spoken to by â€Å"materialized† images, erotically seeing codes, signs and messages. Coincidentally, there is an authoritative culture †it is fundamental feelings, qualities, and theory that shapes a special culture of the association. In addition, corporate culture is a lot of purposes, approaches, measures which are partaken in associations. Significance of culture Culture plays a significant part of keeps an eye on life as an individual and as a resident of his property. As we grow up, we find out about our nation, about our legacy, and customs. We become more acquainted with about the significance of our instruction. We improve each day ourselves to be a decent individual, to have great relations with others. Culture is significant in light of the fact that we attempt to be better as well as leave an incredible legacy for our family. These days the new age isn't just saving the way of life and latently devours the as of now made social riches, yet it additionally adds to the heap of world culture, contingent upon what was acquired from the way of life of the past. Consequently, customs and inventiveness in the advancement of culture are naturally interconnected. End Therefore, in the broadest sense, culture is distinguished as an assortment of all material and otherworldly qualities created by humankind during its reality. In this sense, the thought of culture is utilized in our day. Nonetheless, in ordinary cognizance, the term â€Å"culture† is generally utilized in the limited sense. In this viewpoint, it concerns just otherworldly life: writing, painting, theater, film, the way of life of life, and so forth. In spite of the fact that in all actuality, as we have noticed, the whole arrangement of societies isn't constrained to absolutely profound qualities.

Drunk Driving Essay - 1375 Words

Drunk Driving (Essay Sample) Content: Student NameProfessor NameSubjectDateDrunk DrivingIntroductionOver the past few years, awareness on drunk driving and its effects has enhanced individuals to be cautious when drinking, especially the commonly alcohol-abusive group of young adults. Currently, majority of young adults are involved in excessive consumption of alcohol as compared to the elderly people. Most of the accidents reported always show that one or more young people were in the automobile while the accident occurred. Not only do they involve in drunk driving when they have abused alcohol, but they are also involved in unprecedented behaviors which leads to negative consequences or harmful activities. Although numerous studies have demonstrated a decline in excessive alcohol across the globe, the rate of consumption has not changed especially on individuals who are at between 18 years and 30 years (Hirsch). Though there has been a decline in its effects since 1982 in regard to traffic deaths associ ated with excessive consumption of alcohol, there was an increase in deaths caused by young adults aged 21 years and above (Transportation Research Board 135). Globally, the problem of drunk-driving has been on the headlines and never has a concrete solution been devised in the realization of total demarcation of the problem. Although the drunk-driving problem do exist in the current society, stringent measures, and solutions have been proposed to mitigate the situation. Problems Posed by Drunk DrivingThe main problem associated with Alcohol-impaired driving is the increase in the number of traffic accidents, especially caused by young adults. In the United States, for instance, young drivers between the age of 16 years and 25 years constitute only 15% of the licensed drivers (Elder 288). However, it is alarming that these young adult drivers are the cause of 30% of the total alcohol-related accidents (Transportation Research Board 134). It is twice the percentage of the number of l icensed drivers in that category. This disproportionate may be attributed to the inexperience nature of the young drivers and their drinking habits. In 2012, people who were aged between 16 and 25 died due to fatal accidents, and approximately half of the people who perished were caused by alcohol-impaired driving. Therefore, it is not a surprise that majority of road accidents and traffic crashes are as a result of alcohol-related driving, and majority of those who perish are young adults (Elder 291).Some of the main factors that attribute to this problem include: inexperienced driving, failure to wear seatbelts by both passengers and the driver, and blood alcohol content (BAC) (Transportation Research Board 134). Inexperienced driving and failure to wear seatbelts are just minor issues in regard to the overall fatality of the problem. The major factor of that causes these problem is the blood alcohol content (BAC), as it affects the vision and decision making process of a driver. According to Taylor and Oberman, the comparison between the drivers with not involved in vehicle crash and those that were reported to have caused fatal accidents showed that with an increase in 0.02%of the blood alcohol content in an individual, the risk of involving in car crash doubles (79). For inexperienced drivers and those who are under the age of 21 years, the risk of involvement in car accident increases rapidly. Consequently, drunk-driving does not only cause death to the victims, but also increases the cost outlay in the process of medication. In the case of an accident, some of the drivers may have deformation or permanent total disability. The families and friends of the victims will be imposed to unnecessary expenses including the cost of lost productivity in the case where the victim was the bread-winner, rehabilitation expenses, and hospital costs. Such costs may have been used in other economical activities that would have harnessed the economic plausibility and liv ing standard of the people in the society. Drunken driving practice also affects the operations of the traffic police. Incase of focusing on arresting other violators of traffic rules, most of their time will be on arresting intoxicated drivers. In 2012, United States arrested a record of more than 1.6 million of those who were drunk driving; as such, it was approximately 12% of the total arrest made during the year (Robin 21). However, with these problems in place, the government and non-governmental organizations have strategized on imminent solutions that will mitigate the situation. Strategizing on the key issues has improved traffic safety. SolutionsTraffic officers have the tendency of imposing fines to an individual involved in drunk driving. Increasing the fines prevents an intoxicated person from driving, as he/she understands the economic consequence associated with such an activity. Implementation of this legal intervention is involving and it was aimed at reducing the ca ses of intoxicated drivers. Such an initiative has proved challenging as the root cause and demarcation of the problem has not been realized with ease (Robin 57). Most people travel with their drivers to clubs and restaurants with an aim that they will be driven back home safely when they drunk. It is a good initiative, but it requires an understanding and sobriety from the drunken individual. One does not have a measurement to show that he/she is not in a position to drive. In some parts, the strategy have failed because when an individual is drunk, he or she does not have an instinct on the good decision to make, rather they are involved in unreasonable and uncouth behavior. When an intoxicated individual believes that he/she is still sober to drive home safely, one cannot be stopped even with the huge fines. The only benefit associated with this strategy is not on the side of the drunk driver, but on the law enforcers who collects fines. Ideally, increasing the state fines will h ave minimal effective on the detection of decrease in the number of drink driving. No change will be realized in traffic road crashes rather a change will be felt in the amount of revenue collected from the drunken driving offenders. Fighting against this calamitous situation is wanting and should be fostered without delay. There are other solutions, apart from fines, that may prove effective in mitigating the situation. One such issue is educating the public on the issue. When the public is educated on the effect of intoxication, they will make informed decisions on whether to drive themselves home or decide to be driven (Elder, Randy et al. 288). The society should be educated on the quantity of alcohol one is required to drink before reaching the legal limit of blood alcohol one is required to drive. For instance, in Kentucky, the legal limit for blood a... Drunk Driving Essay - 1375 Words Drunk Driving (Essay Sample) Content: Student NameProfessor NameSubjectDateDrunk DrivingIntroductionOver the past few years, awareness on drunk driving and its effects has enhanced individuals to be cautious when drinking, especially the commonly alcohol-abusive group of young adults. Currently, majority of young adults are involved in excessive consumption of alcohol as compared to the elderly people. Most of the accidents reported always show that one or more young people were in the automobile while the accident occurred. Not only do they involve in drunk driving when they have abused alcohol, but they are also involved in unprecedented behaviors which leads to negative consequences or harmful activities. Although numerous studies have demonstrated a decline in excessive alcohol across the globe, the rate of consumption has not changed especially on individuals who are at between 18 years and 30 years (Hirsch). Though there has been a decline in its effects since 1982 in regard to traffic deaths associ ated with excessive consumption of alcohol, there was an increase in deaths caused by young adults aged 21 years and above (Transportation Research Board 135). Globally, the problem of drunk-driving has been on the headlines and never has a concrete solution been devised in the realization of total demarcation of the problem. Although the drunk-driving problem do exist in the current society, stringent measures, and solutions have been proposed to mitigate the situation. Problems Posed by Drunk DrivingThe main problem associated with Alcohol-impaired driving is the increase in the number of traffic accidents, especially caused by young adults. In the United States, for instance, young drivers between the age of 16 years and 25 years constitute only 15% of the licensed drivers (Elder 288). However, it is alarming that these young adult drivers are the cause of 30% of the total alcohol-related accidents (Transportation Research Board 134). It is twice the percentage of the number of l icensed drivers in that category. This disproportionate may be attributed to the inexperience nature of the young drivers and their drinking habits. In 2012, people who were aged between 16 and 25 died due to fatal accidents, and approximately half of the people who perished were caused by alcohol-impaired driving. Therefore, it is not a surprise that majority of road accidents and traffic crashes are as a result of alcohol-related driving, and majority of those who perish are young adults (Elder 291).Some of the main factors that attribute to this problem include: inexperienced driving, failure to wear seatbelts by both passengers and the driver, and blood alcohol content (BAC) (Transportation Research Board 134). Inexperienced driving and failure to wear seatbelts are just minor issues in regard to the overall fatality of the problem. The major factor of that causes these problem is the blood alcohol content (BAC), as it affects the vision and decision making process of a driver. According to Taylor and Oberman, the comparison between the drivers with not involved in vehicle crash and those that were reported to have caused fatal accidents showed that with an increase in 0.02%of the blood alcohol content in an individual, the risk of involving in car crash doubles (79). For inexperienced drivers and those who are under the age of 21 years, the risk of involvement in car accident increases rapidly. Consequently, drunk-driving does not only cause death to the victims, but also increases the cost outlay in the process of medication. In the case of an accident, some of the drivers may have deformation or permanent total disability. The families and friends of the victims will be imposed to unnecessary expenses including the cost of lost productivity in the case where the victim was the bread-winner, rehabilitation expenses, and hospital costs. Such costs may have been used in other economical activities that would have harnessed the economic plausibility and liv ing standard of the people in the society. Drunken driving practice also affects the operations of the traffic police. Incase of focusing on arresting other violators of traffic rules, most of their time will be on arresting intoxicated drivers. In 2012, United States arrested a record of more than 1.6 million of those who were drunk driving; as such, it was approximately 12% of the total arrest made during the year (Robin 21). However, with these problems in place, the government and non-governmental organizations have strategized on imminent solutions that will mitigate the situation. Strategizing on the key issues has improved traffic safety. SolutionsTraffic officers have the tendency of imposing fines to an individual involved in drunk driving. Increasing the fines prevents an intoxicated person from driving, as he/she understands the economic consequence associated with such an activity. Implementation of this legal intervention is involving and it was aimed at reducing the ca ses of intoxicated drivers. Such an initiative has proved challenging as the root cause and demarcation of the problem has not been realized with ease (Robin 57). Most people travel with their drivers to clubs and restaurants with an aim that they will be driven back home safely when they drunk. It is a good initiative, but it requires an understanding and sobriety from the drunken individual. One does not have a measurement to show that he/she is not in a position to drive. In some parts, the strategy have failed because when an individual is drunk, he or she does not have an instinct on the good decision to make, rather they are involved in unreasonable and uncouth behavior. When an intoxicated individual believes that he/she is still sober to drive home safely, one cannot be stopped even with the huge fines. The only benefit associated with this strategy is not on the side of the drunk driver, but on the law enforcers who collects fines. Ideally, increasing the state fines will h ave minimal effective on the detection of decrease in the number of drink driving. No change will be realized in traffic road crashes rather a change will be felt in the amount of revenue collected from the drunken driving offenders. Fighting against this calamitous situation is wanting and should be fostered without delay. There are other solutions, apart from fines, that may prove effective in mitigating the situation. One such issue is educating the public on the issue. When the public is educated on the effect of intoxication, they will make informed decisions on whether to drive themselves home or decide to be driven (Elder, Randy et al. 288). The society should be educated on the quantity of alcohol one is required to drink before reaching the legal limit of blood alcohol one is required to drive. For instance, in Kentucky, the legal limit for blood a...

The Book Of Wild Swans Three Daughter Of China - 1234 Words

Quyen Nguyen IB World History 11th Grade In the book of Wild Swans: Three daughter of China by Jung Chang tells about the experiences of the life of Chang’s Mother, Grandmother, and Chang herself. The book starts off with Chang’s Grandmother Yu-fang. She was forced to be a concubine for a warlord general at a young age. She eventually escapes with her child after marrying a wealthy doctor, she continue to raise her child even rejected by her husband’s family. De-hong a happy girl who grew up normal until she start getting into politics. De- hong joined the Kuomintang party until the communist beat them. She then married Wang, an officer in the army, and they both began working for the Communist party where they are prosecuted for their affiliation and sent to detention camp. Chang is born in the middle of this political turmoil, she grew up through many of the hardship of China. The role of women and family in society was important and it changes throughout the story of each woman. The time of Chang s great-grandfather â€Å"following the custom, my great-grandfather was married young, at the fourteen, to a woman six years his senior. It was considered one of the duties of a wife to help bring up her husband.†(Chang, Jung. THREE-INCH GOLDEN LILIES In Wild Swans: Three Daughters of China, 2. New York: Simon Schuster, 1991.) Therefore in the lives of the three woman it will tell us about the role of women and family in the society . The beginning of theShow MoreRelatedAnalysis Of Ung Chang s Wild Swans1072 Words   |  5 Pagesung Chang’s Wild Swans: Three Daughters of China follows three generations of woman in China through live and political struggles. China’s transformation between 1910s and 1970s, was one of radical change and caused great suffering. The importance of Chang’s book is its in a women s point of view by showing the suffering and healing that occurred and to educate about the history of China through the Warlord, Japanese, and Mao rule. The book is laid out through three generations: grandma, mom,Read MoreWomen s Attitudes Towards Women1538 Words   |  7 PagesWomen in China: An Exploration of Women in Chinese Society as told through Wild Swans The Chinese have long been noted for the objectification and discrimination of women in their society. From foot binding, to paying for brides, to the view of women as second-class citizens, the Chinese have maintained a poor relationship in the way they treat women. Wild Swans examines China’s attitudes towards women by demonstrating the different social, political, and moral standards her (Chang’s) mother,Read MoreWild Swans : Three Daughters Of China By Jung Chang1633 Words   |  7 PagesMichael Accurso The book, Wild Swans: Three Daughters of China by Jung Chang, is a intimate memoir and a piece of history that shows life through generations. This book shows us the change and evolution of China through the lives of three women. Allow me to give a brief synopsis of who these women are so that it is easier to understand the story. The first woman that we live through is Yu Fang. Yu Fang’s father is looking for a way out of their miserable life so he arranges for her to be a concubineRead MoreBook Review Wild Swans3272 Words   |  14 PagesBook Review Author: Jung Chang Title: Wild Swans: Three Daughters of China Publication: Simon and Schuster, London, 1991 1. Main Thesis In Wild Swans, Jung Chang describes the life of three generations of woman in her family. Beginning in the year 1909 and ending in present time, it gives an insight into almost eighty years of the cultural history of China. Jung Chang has said in a interview that her intention in writing Wild Swans was to show how the Chinese people, and in particular the womenRead More Wild Swans, by Jung Chang Essay1123 Words   |  5 PagesWild Swans, by Jung Chang The Chinese people have experienced rapid change, in government and culture in the 20th century. Although the common people seemed to have risen up against oppression from the ruling class, liberty and equality often remains out of their grasp. For centuries the dynastic cycle has dominated the culture and collective consciousness of the Chinese people. This process is characterized by unification, followed by prosperity and success, followed by corruption and instabilityRead MoreWild Swans : Three Daughters Of China1153 Words   |  5 PagesWild Swans: Three Daughters of China by Jung Chang provides a thoughtful and beautifully painful chronology of three generations of women through some of China’s harshest periods in history. This book review will proceed in two parts. The first will address the significant themes present in Chang’s novel. The second will go beyond literary analysis and delve into identifying the author’s own bias, and comment on the stru cture and perspective of Chang herself. This review will overview the themesRead MoreMao Zedong1151 Words   |  5 Pagesmodernize China, but the results of this audacious move were horrific. He rebounded from his failures time and again, and used his influence to eliminate his enemies and to purge China of its old ways. Mao saw a brighter future for China, but it was not within his grasp; his Cultural Revolution was not as successful as he had wanted it to be. Liberator, oppressor, revolutionary, Mao Zedong was the greatest emancipator in China’s history, as his reforms and actions changed the history of China and ofRead MoreEssay on The Qing Dynasty1945 Words   |  8 Pages12/2/11 World Civ. China 9:55 Mon, Wed Part A , Number 2 The Qing Dynasty, like all the Chinese Dynasties, began with an expectation of success. The Zhou Dynasty found such success within the â€Å"100 schools of thought†, while the Qin found success within trade and exploration which in the end, unified China (Russ). However, the Qing Dynasty found a different way to make their mark with the development of the Chinese Dictionary, forming Banner systems and population increase. Nevertheless, whileRead MoreAnalysis Of Jung Chang s Wild Swans : Three Daughters Of China1793 Words   |  8 PagesJung Chang’s â€Å"Wild Swans: Three Daughters of China† is a biography of three generations of women growing up in an era of China where the continued change in leaders and their politics contributed to their struggles as women. Women were seen as second class citizens in every aspect of their lives. Jung Chang begins the story with the life of her grandmother who was a warlord’s concubine, her mother’s life as th e wife of a communist party leader, and her coming of age during the Cultural RevolutionRead MoreNature Versus Nurture1607 Words   |  7 Pagesway? That is, can nature alone determine how one behaves? This seems quite impossible. 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The, Wilson, And Acuna On History And Culture - 1371 Words

Through the Viewpoints of Said, Wilson, and Acuna on History and Culture. Said, Wilson, and Acuna, express throughout their various stories of the struggles their culture faces and protrude the reality of what is being done to keep what they so desire silenced. Said sincerely speaks upon the merciless lies of American and Europe and how they depict many different cultures are orientals, ever so without understanding their culture that they have to offer. Wilson fears that African Americans are losing their sense of self and their culture has for them and are becoming what they were not meant to be. Acuna expresses the multitude of cultures that thrive in central america and perpetuate that their way of living was better off without the involvement of whites, as they developed many major developments that inspire the present day. Words were changed, from their encounter in America, but Acuna, finds justice in speaking the truth as his people were not. these authors may protrude what they are saying in a different sense, but they all share the same meaning. Being of African decent Wilson takes upon the psychological aspect and exposes what is going on in America. He bring about a wake up call to all African Americans, in opening the eyes of his readers. He speaks much about the education that is being taught is white washed and only is directed towards those of european descent. As much of African culture is not mentioned in books and what we are surrounded by EuropeanShow MoreRelatedRacial Hierarchy Of African Consciousness1276 Words   |  6 PagesHistory â€Å"†¦is contained in every facet in life†¦Ã¢â‚¬  with a direct relationship between money, power, rulership, and domination, (Wilson). But what happens, when history is distorted through an immortal instrument that is metamorphosed in the lens of one speaker? The understanding of human races become nothing of importance, allowing those writing the past to stay on top of a racial hierarchy. Th ree racially distinctive authors, Amos Wilson, Rodolfo Acuà ±a, and Edward Said, come together in their writings

Strategic Adaptability free essay sample

Strategic adaptability is the ability of an organization to make changes in the way they conduct business and look at the various situations which arise. It is imperative that companies remain flexible enough to make adjustments that will beneficial to the well being of the company. There are many different aspects of the business world which can be benefited by the company remaining open to new ideas and options thereby being able to adapt their strategic plan to the current situation. In the case of Queen’s Hotel, changes in the hospitality industry create the need to stay current and flexible in order to maintain a competitive edge. By adapting to the changes in the hospitality industry, Queen’s Hotel will be able to attract customers by offering better customer service. SendOutCards is a company which conducts business solely online. With the growing popularity and convenience of the Internet, more and more companies are seeing a dramatic increase in the electronic side of their business. Because of the wider competition base, it is necessary for SendOutCards to find ways to set themselves apart from the other companies out there. By offering additional services, such as gift baskets, gift cards and e-cards, SendOutCards will be able to increase their sales and customer base by offering more options which will appeal to more people. 3M is a company which manufactures a wide variety of products and has a bigger opportunity to find ways to be adaptable. They can use the example of other companies which are in similar circumstances and learn lessons without the need to experience the event. By adapting in this manner, 3M will be proactive in making sure they are current with the trends and forces which may impact them. Odwalla is in the food and beverage industry and must look to the consumer for the trends which will affect their business. By staying on top of what people are looking for in their snack bars and beverages, Odwalla can provide products which will not only be natural and healthy, but they will satisfy the ever changing preferences of the health conscience consumer. The forces and trends which affect each of these businesses are many and constantly changing. We will address a few of these trends and discuss how these companies can adapt and improve their business by making strategic changes which will turn what could be a potentially difficult situation into a chance to grow and improve. Trends in the Hospitality Industry Every industry has trends and they play a big role in our society. The bell-bottom trend in clothing, the DVD player in an SUV in the car industry, the flat screen T. V. in your living room, but the most important trend is in the travel industry. What is a trend? According to dictionary. om, a trend is the general course or prevailing tendency; drift. If this is a direct quote it needs to be in parenthesis and not italicized! In marketing, it is the direction the market is heading . In economics, it is the behavior of the society. In this synopsis, three trends will be identified, their relevance in the hospitality industry explained, and how Queen’s Hotel has used the trends to strategically plan ahead. The tren ds-Travel, Internet, Casino hotels Travel: According to Plunkett, the travel business is now emerging as a more streamlined, efficient and focused industry. Many of the biggest, most successful firms are becoming extremely global in nature Is this another direct quote? (Plunkett, 2008). Many people are finding ways to travel, either for vacationing, business, or personal reasons. Internet: The information technology highway has found a way to help the consumer plan all their needs with the click of a mouse. The internet provides a simple way for consumers to shop in the privacy of their home. Casino hotels: Many hotels are now casino ready in most parts of the developed world. Casinos have become a trend that people have come to gamble with. Casinos have become part of the entertainment industry and provide a way for clients to book hotel with such amenity. Relevance of the trends in the hospitality industry Because the hospitality industry has become a way of life, many managers face unlimited opportunities to grow their businesses through the rapidly changing demands of their clients. Many hotels are partnering with travel agents to provide package deals for their clients. The travel agents are able to book hotels, tours, and attractions included with the plane ticket. Customers are able to use the internet to find deals. Not everyone prefers travel agents as they also come with a fee, therefore, many people are using the internet to package their travel needs. The internet has become a way to reward people for doing it themselves with online discounts, etc. According to a web article, 15 million people are addicted to gambling, casinos gross more than $30 billion dollars annually, 49% of 15 year olds, 63% of 16 year-olds, and 76% of 18 year-olds gamble (http://www. overcominggambling. com/facts. html Not correct citing) and this statistic is only in the U. S. Many people are attracted to casino hotels as it’s a form of entertainment. Queen’s Hotel Strategic Plan to the trends Queen’s Hotel realizes that travel, the internet and casinos are popular trends in the hospitality industry. The hotel has a website that allows customers to book online. If they do, they are given a 10% discount. The hotel has partnered with many online travel agents to provide package deals to customers. The hotel is looking to undergo a renovation to add a casino. Adding a casino in a third world hotel will give it an edge. Carlos Gift Basket Giving This trend of giving gift baskets has grown extensively in the 21st century. Gift baskets are easily available for purchase online and even more personalized than other items that you can give someone, such as flowers or candy. They allow the buyer to be more creative in their gift choice and they are a little more exciting for clients to receive. â€Å"They are beautiful and brimming with unique gifts and tasty treats. They are a more personalized gift than balloons, and more practical than sending flowers† (James). This trend has given corporate America other alternatives to market to clients, show appreciation or just to increase customer loyalty. It gives them the ability of giving something to their clients, or potential clients, which doesn’t come across as too over the top or too cheap. Relevance The reason why the trend of giving gift baskets has developed so quickly and has gained lots of popularity is that people feel they have more of a personal touch; and with the ease of ordering your gift basket over the internet, the convenience has made it easier for people to choose their options, on their own time frame, without having to go shopping at different stores or even package it nicely for the intended person. Since SendOutCards does all of their business online and offers a wide range of cards for different occasions at prices which are cheaper than those found at your local stores, the option to offer a service to clients other than cards just makes sense. Adaptability SendOutCards has decided to take the time to take advantage of this part of online business as well. Not only is their business based on the same concept of internet ease and options, they are now giving the option to send out a gift along with your card, in the form of candy, books, gift cards, gift baskets and other items. The gift basket, or gift giving industry, is a simple and convenient way to promote more business and to take advantage of a growing need for online purchasing of gifts. As Jennifer James states in her article on Fabjob. com, â€Å"Not only is the work fun and creative, but you can also start a gift basket business easily from home, by setting up a small space where you design and build your gift baskets† (James). Gift Cards The giving of gift cards has become an automatic option for business owners to give to their clients, or even as gifts. It has become so popular that people tend to give them to their family and friends for holidays and birthdays instead of taking the chance of purchasing something that may not be wanted or appreciated. Gift cards have become increasingly popular and can be found in almost any retail business. They are even found in grocery stores. It is almost to the point that people expect to find a gift card at their local retail store. Relevance According to an article in USA today by Rhonda Abrams in 2004; Two recent studies (by the National Retail Federation and by the accounting firm Deloitte and Touche) show the explosive size of the gift card market: †¢ 74. 3% of consumers will buy a gift card this holiday season †¢ 81% of consumers received a gift card last year †¢ 50. 2% of consumers would like to receive a gift card †¢ 12% of shoppers bought gift cards for their own use †¢ 11. 5% of the average consumers holiday budget will be spent on gift cards. (http://www. usatoday. om/money/smallbusiness/columnist/abrams/2004-12-10-cards_x. htm) This is not listed in References and is not correct citing! As we can see, there is a demand for gift cards and corporations are taking advantage of them. Not only do the companies use the gift cards as a selling point for people to buy gifts, they will have the opportunity to get new business from people using the cards and spending more money than what is actua lly on the card because they cannot cash out the card. According to Abrams article, â€Å"Customers buy more. 1% of gift card users spent more than the face value of the card. The average face value of a gift card in 2003 was $47. 20; those who spent more averaged a whopping $90† (Abrams, 2004). Adaptability This is an area that SendOutCards has tried to take advantage of. They do offer gift cards, but only from other businesses. They have not made the move to offer their own gift cards for their own products. It probably is not as feasible for them to do so as it may be more costly for them to pay for the cards and not have people use them since people could only use it for their products. Since most people don’t send themselves a gift or a greeting card, it would be like giving them a gift card so that they can give a gift to someone else, which defeats the purpose of giving a gift. SendOutCards has taken advantage of offering gift cards from other companies because they know there is a demand for them. They have negotiated a deal with these companies and buy them at a discounted price and have created a win-win situation for both them and the retailers who will see the extra revenue. E-Cards E-cards have developed ever since the internet has taken off. You can find about any card and in almost every language on the internet. According to an article by Keith Regan in the E-Commerce times in 2005, â€Å"According to Branch Internet Services, the first e-mail Christmas greeting cards were sent 10 years ago this season, when Dominos Farms Christmas Light Display worked with Branch to offer Web users the chance to e-mail photos of the holiday display. Fewer than 15,000 cards were sent that year, according to Branch† (Regan, 2005). Free E-Cards are offered all over the internet, but the businesses are not making much money. They were relying heavily on advertisement payments through banners and popup on their websites. Sally Babcock, of the e-card giant American Greetings Interactive said, â€Å"Since its inception, AGI, the online unit of the cards giant, has gone from a paid model to a free, ad-supported approach and has returned to a blended, mostly paid model once again† (Regan 2005). Many customers are seeing them as a real alternative to sending out a card in the mail and are even willing to pay the fees for the services. Relevance Ecards are still very popular amongst many internet users. The problem is that they still don’t have the personal touch that a physical card has. According to Babcock, â€Å"Even those who sell them for a living acknowledge that the day may never come when electronic greeting cards replace paper cards. But eCards are already far more than just a time-wasting diversion or a low-cost alternative to the real thing† (Regan, 2005). Some backers like the ecard approach because of the environmental friendly aspect of it. Adaptability The way SendOutCards has adapted to this industry is to offer a service that the online E-cards have not offered to this point. They offer to actually send out a physical card to a client, family, friend or acquaintance directly to the persons’ home. They have even offered the option for their users to send the card in their own handwriting, which personalizes the card that much more. They know that the e-card business is good for their target market, but the market which SendOutCards wants to target is those who want to make a bigger impression. AGI has tried this in the past but has not been successful in its attempts. Babcock admits, â€Å"Also gaining traction are online options to have cards personalized, printed and in some cases even mailed. In those cases, the customer is paying for convenience, said Babcock. â€Å"AGI also offers a print-at-home line of cards, she noted† (Regan, 2005). SendOutCards wants to be able to make a difference in people’s lives. They have the idea that it is more meaningful for people to go to the mail box, open it up and have the physical experience of reading the personalized card. SendOutCards has made it more affordable to be able to send out a card from your computer than it would cost you to go to the store, pick one out, stamp it and physically mail it out. They will do it for you, which takes about 60 seconds to do it all (Eliason, 2008). This is their niche that the industry has not caught up to as of yet. Being able to adapt to the economy and your competition is what will set you apart from others. SendOutCards has the difficult task to stay on top of its competitors by being able to offer a service that other businesses don’t have. They have taken the example of the gift basket industry and implemented what they could to be competitive in the gift giving industry. They know that they can gain clients who want more than just a greeting card. With this knowledge, they have implemented the procedure of offering other options besides just the greeting cards. SendOutCards also applied the example of the demand for the convenience of a gift card. This is an option which they developed in partnership with various retailers. They receive a discounted price for the gift cards in exchange for offering clients the option to purchase them thus allowing both to make money from the proceeds of the card. This also gives clients a larger variety of options. SendOutCards has an advantage over the E-Card industry by offering not only to package and send an actual card, but to do so in the handwriting of the client. They have developed a system which allows people to send the card without leaving their home to shop for the card and the hassle of finding a stamp to send it. They are trying to appeal to the people who still feel it more personal to send a card by traditional mail rather than by e-mail. Johnson and Johnson, Inc. Johnson and Johnson, Inc. s an example of an organization that has had to adapt with strategy to forces or trends that have surrounded the corporation. Johnson and Johnson recently fell into a safety predicament which required immediate action by the company to salvage its image. Johnson and Johnson found themselves losing customers and sales due to the danger of one of their products. Following the death by overdose of several individuals, including youth and child ren, Johnson and Johnson was forced to recall thousands of unsafe bottles of Tylenol (Macdonald, 2007). The primary changes that the company made were in relation to the bottle the Tylenol came in and the removal of a potentially deadly ingredient in the Tylenol. Immediately Johnson and Johnson recalled the entire defective product line and removed all existing product from the shelves. This act alone cost the company millions of dollars and substantial time in revamping the new bottle and new Tylenol formula. Despite this great challenge, Johnson and Johnson was able to seize the opportunity to remarket their product as a newly revamped and safer product. After recalling and removing the defective product, Johnson and Johnson set out a new marketing campaign to reestablish their public image as a safer and more consumer conscience product. The ad campaign worked. Tylenol is now viewed as one of the safest products on the market. 3M could benefit from such a marketing campaign. 3M is a company much like Johnson and Johnson. They both manufacture and distribute millions of different products used all across the globe. Because of the expanse of the market that 3M is targeting, the potential for safety concerns and problems is dramatically increased. M must constantly keep a watchful eye to be apprised of any issues that should arise. An environmental scan will also keep 3M apprised of any safety concerns which arise within the market that could affect their company. Strategic planners with 3M can learn from those at Johnson and Johnson because of the accuracy and timeliness which they responded to the challenge, thus turning it into an o pportunity. In the future, 3M is sure to encounter environmental factors that will place their products in the path of new regulations or circumstances that could threaten the success of the organization. M must act as Johnson and Johnson did by using accurate environmental scanning and acting in a timely manner to save the company. Southwest Airlines Another paramount example of environmental scanning used by strategic planners to help an organization thrive is Southwest Airlines’ use of fuel hedging. â€Å"Using some simple and some complex investment strategies, Southwest has for a decade locked in the prices it pays for large amounts of jet fuel months and even years ahead of time. Its success at that has protected it from run-ups in crude oil prices and dramatically cut its fuel expenses† (Reed, 2008). One area of grave concern in the U. S. economy is the cost of fuel. People all across the country are looking for alternative fuel and cheaper transportation as a means of saving money. The airline industry, on the other hand, has no other resource available. There is no hybrid airplane neither is there one which can run on alternative fuel. Therefore, airlines are forced to look elsewhere to save money. Southwest Airlines has used environmental scanning to conclude that fuel prices are constantly on the rise and can be locked in a contract to be purchased in mass quantities for a cheaper price. By allocating additional funds to pre purchase fuel at a lower cost, Southwest Airlines is placing themselves in a win-win scenario. The oil company would be glad to secure an agreement for guaranteed sales and the Airline Company will jump at the opportunity to save money on fuel that they are certainly going to use. Fuel hedging has proven effective for Southwest Airlines and a similar approach can be an effective money saving technique for 3M as well. 3M constantly manufactures millions of products. The company is constantly receiving supplies of materials from distributors. M must always be on the lookout for trends in the environment that could affect the prices of the products they use in manufacturing. If the company can accurately predict which products will rise in cost due to extenuating circumstances, they can either look for an alternative product or seek some sort of pre purchase order price for said product similar to Southwest Airlines’ use of fuel hedging. Toyo ta Toyota Motor Corporation is a classic example of an organization that is constantly scanning the environment for forces or trends that can affect their business. This strategy has enabled Toyota to become the number one automobile maker in the world (Liker, 2004). When a customer purchases a Toyota they are getting a quality product. Toyota has been successful in environmental scanning in several areas, but in particular they have excelled in a market that is increasingly concerned with fuel economy. Toyota has constantly been at the forefront of knowing what the customer wants and when they want it. Amid the crisis we are facing with the economy, and especially the rising fuel costs, Toyota is able to provide customers with a fuel efficient car. The difference between Toyota’s fuel efficient cars and those of the competition is timeliness. Toyota had anticipated the need for a fuel efficient car long before it became a priority for the competition. Now while the competition scrambles to make a vehicle similar to a fuel efficient Toyota, Toyota is focusing on bettering their product and placing themselves even further ahead of the competition. This is an example of how Toyota has done accurate scanning of the remote environment. The remote environment includes: economic factors, social factors, political factors, technological factors, and ecological factors. Managers must consider the availability of credit, level of disposable income, and the propensity of people to spend when considering economic factors. Other things to consider are the prime interest rates and the gross national product (Robinson, 2004). Toyota has taken into consideration these factors. They have accurately looked at the environment and what the consumer is dealing with and they have catered to the customer accordingly. 3M would do well to follow suit. Much like Toyota, 3M manufactures products for their customers and is not immune to environmental factors. Because of these facts, 3M must adopt an environmental scanning strategy that will enable them to adapt to forces in the environment and come out triumphant. ODWALLA Functional Beverages â€Å"Functional beverages are drinks that have been enhanced with added ingredients to provide specific health benefits beyond general nutrition†¦Consumers are seeking specific health benefits in their foods and beverages and these functional drinks fit neatly into the ‘healthiness-on-the-go’ market† (Sharon Palmer, 2008). Functional beverages are gaining popularity over soft drinks as more and more people are looking for healthier alternatives. These drinks have added ingredients which help to promote a healthy image. Some of these functional beverages have FDA approved claims while others have only minimal amounts of vitamins and minerals and do not provide any real health benefit (Sharon Palmer, 2008). Many companies are beginning to offer a wider variety of functional beverages. Even companies in the children’s beverage market are capitalizing on the turn towards better for you foods and beverages. ‘[A]s more parents seek healthier beverage options for kids, I foresee the continued trend toward more products being all natural, organic, lower in calories, lower in sugar, or having more specific fortifications within their formulations,’ predicts Phan† (Goldschmidt, 2008) senior brand manager at Hansen’s. With this trend gaining popularity among consumers of all ages, it is more than just a passing phase; it is the new way of thinking. Relevance Because functional drinks are quickly becoming an industry staple, Odwalla Inc. is constantly gaining new competitors. With the increase in the number of competitors, Odwalla must always be innovative in its product development. While Odwalla’s products are all natural and retain as much of the natural vitamins and minerals found in the ingredients used, there is a more pressing need for Odwalla to make these benefits known to consumers as the options available are becoming greater. Strategic Adaptability As Odwalla analyzes the growing competition, they will need to remain innovative with their marketing and advertising. They will want to make sure that consumers are aware of the many health benefits already available in their products. They will want to emphasize the fact that their products have always been all natural and fresh with the least amount of processing possible in order to maintain the inherent nutritional value of the ingredients which go into each and every product made. By highlighting these strong points, consumers will be able to see why paying a little more for a much better product really is a better value. Probiotics â€Å"Probiotics are a host of healthful bacteria that help break down and assimilate food† (Kane, 2008) and can be found in a wide variety of foods. Yogurt contains probiotics and many food manufacturers are adding probiotics to their products because of the great health benefit. â€Å"WITH BENEFICIAL LIVE BACTERIA CALLED PROBIOTICS. yogurt bolsters the bodys ability to fend off certain infections and helps keep the intestines healthy, allowing them to absorb more nutrientsand energy-from food† (Boone, 2008). Relevance Odwalla prides itself on providing its customers with fresh, healthy beverages and snack bars and they are always looking for new ways to make their products the best they can be. Probiotics are both healthy and natural and fit right in line with the goals of Odwalla. Since more and more companies are incorporating these bacteria into their products, probiotic additives are going to become better known by consumers and thus sought out because of their natural benefits. Strategic Adaptability Odwalla has the ability to develop a new product which would incorporate probiotics. This would enhance the benefits already afforded by consuming the all natural products of Odwalla. With more people being educated on the benefits of probiotic bacteria, there will be a demand for products which incorporate this. By adding probiotics, Odwalla would help to fulfill its mission of â€Å"soil to soul† (Odwalla President Discusses Strategy with GreenMoney Journal, 2004) because it would allow more of the natural goodness contained within each bottle of juice to reach the soul of the consumer. Specialty drinks in a declining economy The world’s economy has been stagnant and is now in a state of decline. In spite of a tough economy, consumer products manufacturers have continued to experience growth (CPG Industry: Sales Growth in Challenging Economy, 2008). The economy is not showing signs of improvement and things are only going to be getting tougher. With commodities’ prices continuing to rise, consumer products manufactures will need to adopt successful practices in strategic areas in order to continue to grow (CPG Industry: Sales Growth in Challenging Economy, 2004). Relevance The cost of commodities greatly affects the profit margin of Odwalla. They rely on having fresh products available at all times and can be crippled by shortages due to natural disasters as well as price hikes caused by the increasing cost of doing business. These things take a toll on the bottom line and can lead to financial struggle within the company as well as strained relationships with suppliers. Strategic Adaptability There are different options available to Odwalla to help them through the period of economic hardship. As they contract with suppliers, they can negotiate pricing which will benefit both parties. They have the option of purchasing farms which would produce the produce needed for their products, thereby eliminating the need for a middle-man supplier. Also, plans to produce new products can be put on hold until the economy recovers. By holding off the added expense of developing and marketing a new product, Odwalla would be able to focus on their better sellers and allow them to carry the company through the difficult times. Conclusion The world of business can be challenging and exciting. By staying on top of current forces and trends, managers are able to help their businesses thrive in an ever changing market. Change is not limited to one area or aspect of a corporation and by following the examples of other companies, change can provide a new opportunity for growth and development. Retaining the ability to adapt the strategic goals of the corporation can mean the difference in being an industry leader, or a company which has already had its day and is on its way out.

William Shakespeares Hamlet, Prince of Denmark

When discussing William Shakespeare’s tragedy Hamlet, one is to keep in mind the major themes of the play. First of all, it should be pointed out that one of the most common themes the tragedy represents seems to be the issue of revenge. Other important aspects are related to religion, fortune, fate, corruption, appearance vs. reality, providence, impossibility of certainty, mortality and complexity of action (Tinkham 2004, p. 2).Advertising We will write a custom essay sample on William Shakespeare’s Hamlet, Prince of Denmark specifically for you for only $16.05 $11/page Learn More Generally, the main idea of the play is considered to be the impact of people’s actions on their future. †The ghost of Hamlet’s father does urge him to action† (Fredson 1966, p. 1). In other words, Hamlet, Prince of Denmark is recognized to be one of the most required readings, as it discloses the issue of revenge and its consequences. On the other hand, the author wants his readers to be familiar with the effect of people’s thoughts. â€Å"Reducing all human concerns to sex and status leaves out all positive sociality, eliminating the interplay between impulses of dominance and impulses of affiliative, cooperative sociality† (Carroll 2010, p. 236). William Shakespeare’s tragedy is not easy to understand, as there are serious issues, which the author discusses. For instance, Shakespeare’s reflection of death and incest, gives us an opportunity to suppose that the play should not be studied by a young audience. It is obvious that â€Å"In Hamlet, the image of death is introduced from the very beginning† (Galita 2008, p. 29). Moreover, the language of an English playwright’s work is rather complicated; so, one can still fail to understand the essence of the author’s speech. On the other hand, it should be pointed out that the tragedy gives young readers an opportunity to develop critical thinking, â€Å"being able to better understand Shakespeare’s language, and hopefully coming to at least appreciate some of his other works because of the knowledge gained from this unit† (Waldo 2008, p. 10). Unfortunately, most of Shakespeare’s works are associated with negative connotations, as students cannot define the point of the plays.Advertising Looking for essay on british literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More When speaking about a critical interpretation of Act four, scene five of Hamlet, Prince of Denmark, it is necessary to define the major points of the part. So, scene five reflects Ophelia’s â€Å"madness†, Laertes, who â€Å"storms† the castle, and Ophelia and Laertes. The relationship between the main character Hamlet and Ophelia are rather unusual. For instance, at first sight, Hamlet’s feeling about Ophelia seems to be quite shallow. Thus, â€Å"he rejected her while she was alive; his behavior contributed to her madness, and it is upon her death, that he finally announces his undying love for her† (Compare Ophelia’s madness with Hamlet’s madness or feigned madness n. d., para. 3). The main character understands what real love means; however, his signs of consciousness are late. So, Hamlet says: Ham. I lov’d Ophelia. Forty thousand brothers Could not (with all their quantity of love) Make up my sum. What wilt thou do for her? (William Shakespeare: Hamlet 2005, p. 100). In my opinion, a deeper understanding of Hamlet’s feelings seems to be the effect of the so-called canonical pieces the tragedy includes. Ophelia’s affection reflects her position of a woman, who belongs to the noble class. Taking into account her conversation with the queen and the king, one can understand her inner nature. She is honest, and innocent. Her womanly character is reflected in all the phrases she says:Advertising We will write a custom essay sample on William Shakespeare’s Hamlet, Prince of Denmark specifically for you for only $16.05 $11/page Learn More Oph. (Sings) Larded all with sweet flowers; Which bewept to the grave did not go With true-love showers (William Shakespeare: Hamlet 2005, p. 79). Ophelia’s worldview is reflected in the language she speaks. There is a need to state that Ophelia’s descriptions have a symbolic meaning. Thus, she seems to represent an opposite side of a patriarchic community, and she is opposed to other characters who possess power. To my mind, Ophelia’s loss of identity is considered to be the key issue of the fourth Act. In Reading Ophelia’s Madness, the author writes, â€Å"Motherless and completely circumscribed by the men around her, Ophelia has been shaped to conform to external demands, to reflect others’ desires† (Dane 1998, p. 406). When reading the fo urth Act, it becomes obvious that Ophelia is accepted by the readers in different ways. However, I suppose that it was the desire of the playwright to leave the circumstances of her death unsure and inconsistent. Maybe the author â€Å"gives Gertrude this less than typical messenger performance (her only extended monologue in the play) and then provides for its immediate discrediting by the gravediggers. There is an epistemological gap in the text that cannot be filled in† (Peterson 1998, p. 257).Advertising Looking for essay on british literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More While analyzing the fifth scene, it becomes evident that Ophelia is mostly associated with â€Å"the green girl of pastoral, the virginal Rose of May and the sexually explicit madwoman who, in giving away her wild flowers and herbs, is symbolically deflowering herself† (Showalter 2011, para. 1). Generally, the meaning of the fourth Act is really important, as this part gives the readers an opportunity to predict the future of the main characters on the basis of their actions. The fourth Act is one of the conclusive parts of the tragedy. The play is mostly based on the characters’ actions, but not the emotions as some readers think. References Carroll, J 2010, ‘Intentional Meaning in Hamlet: An Evolutionary Perspective,’ University of Missouri–St. Louis, pp. 230-260, http://www.engl.niu.edu/ojs/index.php/style/article/viewFile/114/64. ‘Compare Ophelia’s madness with Hamlet’s madness or feigned madness’, n. d., Unc. edu, ht tp://www.unc.edu/~holta/J50/drama/Holt–Drama15–blackboard- revision.doc. Dane, G 1998, ‘Reading Ophelia’s Madness’, Exemplaria: A Journal of Theory in Medieval and Renaissance Studies, pp. 405-23. Fredson, B 1966, ‘Elizabethan Revenge Tragedy 1587-1642’, Princeton: Princeton UP, pp. 1-2. Galita, R 2008, ‘Imagery of Death in Hamlet’, Galati University Press, pp. 29-37, http://ub- ro.academia.edu/RalucaGalita/Papers/251030/IMAGERY_OF_DEATH_IN_H AMLET. Peterson, K 1998, ‘Framing Ophelia: Representation and the Pictorial Tradition’, Shakespearean Criticism, pp. 255-62. Showalter, E 2011, ‘Commentary/Scholarly Articles on Ophelia’, Pittsburg State University – Pittsburg, Kansas, http://faculty.pittstate.edu/~knichols/ophelia.html. Tinkham, A 2004, ‘William Shakespeare’s Hamlet, Prince of Denmark,’ http://www.u.arizona.edu/~atinkham/Hamlet.ppt. Waldo, L 2008, ‘Revenge in Hamlet’, Uga.edu, pp. 2-38, http://www.coe.uga.edu/~smago/VirtualLibrary/Waldo_2008.pdf. ‘William Shakespeare: Hamlet’, 2005, Renascence Editions, pp. 1-112, https://scholarsbank.uoregon.edu/xmlui/bitstream/handle/1794/820/hamlet.p df. This essay on William Shakespeare’s Hamlet, Prince of Denmark was written and submitted by user Mariah Kline to help you with your own studies. 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